Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Foray for the Maga Movement

Britain's shortest-serving prime minister, began the inaugural episode of her online program with a vow to expose "malicious actors" attempting to undermine Britain, the US and Europe. She explained she would lay bare how an "global web of leftists work to subvert the democratic process and the will of the people."

"We're going to look at the Maga phenomenon and understand how it can be accomplished in Britain," the former PM stated. "We will interview the leading lights of the Make America Great Again campaign."

Before the show's launch, there was a notably ardent backer. "This marks the start of a type of transformation," stated John Solomon. The right-leaning Just the News platform will carry the former prime minister's new broadcasts.

Forging Alliances in the Maga Media Ecosystem

British fellow travellers, such as a advisor linked to Reform UK, have also helped her launch the her new show. The production is competent, though simple. She has gathered 10,000 subscribers in her initial seven days and her debut achieved tens of thousands of views during that week.

This marks a humble beginning, but in making common cause with Solomon, she is being pushed into a well-developed right-wing media network producing and amplifying Maga talking points. Its obsessions involve alleged censorship by the traditional news outlets and a desire to remove a conspiratorial 'deep state' – a force that Truss blames for the swift end of her calamitous premiership.

"Just the News is not famous past the Maga world, but it does have credibility there, largely because of its founder, who offers opinions on Maga platforms like Steve Bannon's War Room and has even questioned Trump," said Professor Alex Hinton, who has analyzed the Maga movement.

A Contentious Ally

Her effort to bring the pro-Trump media model to the UK has aligned her more closely to divisive personalities such as John Solomon.

He established Just the News in the wake of criticism following accusations of circulating misleading narratives about Biden's anti-corruption work in the Ukraine, as well as controversial stories about ex-ambassador to the region.

His claims were repeated throughout the pro-Trump outlets, with he serving as a frequent visitor on Sean Hannity's influential cable news broadcast. The former president personally boosted Solomon's reporting.

The journalist published the allegations regarding Ukraine in a number of opinion pieces for the publication the political newspaper, where he had already been moved to a columnist role following internal criticism about his work. His claims were central in Trump's demand for the Ukrainians to look into Hunter Biden and his father in 2019. This pressure culminated in impeachment proceedings against Trump. The US Senate later found not guilty the president.

Shortly after Solomon left the newspaper in October 2019, the news organization announced it was carrying out a review of his columns about Ukrainian matters. It determined the journalist had used questionable informants and noted he "did not disclose important details about primary contacts in Ukraine, including the reality that they had been indicted or were the subject of inquiries."

Entering the Ecosystem

Solomon's own broadcast spots are a example of the conservative ecosystem the former prime minister is joining. Solomon mentioned his backing of the program on a show he co-hosts on the conservative cable network, a conservative television outlet that is home to the Maga influencer Steve Bannon and on which Tucker Carlson also features. Truss has already interviewed Steve Bannon on a debut installment.

By partnering with Solomon and Just the News, Truss has become a minor player in a broader ecosystem of pro-Trump platforms that often amplify each other's content.

The journalist's broadcasts have repeatedly hosted personalities such as Mike Benz, a rightwing influencer whose criticism of USAID was cited by the tech billionaire as justification for dismantling the government body.

A Cross-Border Foray

Even though Truss's stilted style and political travails have drawn derision at home, certain American analysts do not dismiss her attempts to revamp her image as a UK offshoot of the Make America Great Again press.

"One must regard folks like that with seriousness, despite the fact that you may not want to accept their words at face value," said a Democratic strategist, who served in the Biden administration.

"It was evident how in 2024 President Trump leveraged that ecosystem to disseminate his views. Without a doubt that network transmits and affects debate abroad. It appears fairly obvious to me that the circumstances in the UK are similar to what permitted this parallel press sphere to flourish in America."

Professor Alan Finlayson, said the online conservative ecosystem was already having an impact in the UK.

"Online platforms is borderless," he said. "There is a certain atmosphere within which stuff flows – sometimes manifesting in radical ways and other times more moderately – but which is networked."

Professor Hinton said the growth of the online right in the United Kingdom recently meant the "chance to have a larger effect is substantial."

A Transatlantic Ambition

"The former PM and Nigel Farage not long ago spoke at the CPAC, where I observed they hit pro-Trump themes ahead of the {king of Maga|

Mikayla Guzman
Mikayla Guzman

A seasoned casino analyst with over a decade of experience in gaming strategy and slot machine mechanics.